Apr 4, 2025

March State of Sales

March Momentum: Analyzing the Surge in Sales and the Ongoing Challenge of Declining Win Rates

In March, sales continued their upward trajectory, marking significant increases both month-over-month and year-over-year. This growth is particularly notable given the weak performance in March 2024, setting a low base for comparison and leading to a sharp rise in March 2025 figures.

Despite the improvements in sales figures and average deal sizes, which surged by 30% compared to the 2024 average, win rates continued to decline. This decrease persists even after accounting for the cleaner CRM data resulting from the implementation of Revelate, indicating deeper challenges in sales conversion rates.

March is typically a strong month for sales, but the anomalous dip in 2024 has exaggerated the growth curve for March 2025, painting a picture of recovery and acceleration.

In terms of commission payouts, March saw a decrease to 5.8% of sales value, which is a natural reduction from the year-end highs observed in Q4. This reflects a return to regular commission patterns after the spike due to year-end adjustments.

The trend of declining win rates, despite not covering all aspects, remains a concern. This indicates that while the sales landscape is improving in terms of revenue and deal sizes, efficiency in closing deals is an area that still requires attention.

Customer retention is the key

Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.

Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent
Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia

What are the most relevant factors to consider?

Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.

Odio facilisis mauris sit amet massa vitae tortor.

Don’t overspend on growth marketing without good retention rates

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti

What’s the ideal customer retention rate?

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enim ad minim veniam.”

Next steps to increase your customer retention

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.